Smart is becoming the new sexy. This also holds true for the logo designs that represent different brands. In my opinion, the clever logos with hidden meanings catch more attention and make better impact. Simply because, a powerful message is generated when creativity meets hard work. It is also true that you let yourself crack a little smile when you actually understand logos meaning.
Let’s review some creatively crafted clever logos designed by FullStop360 team, and the secret is, I myself lead this team of creatives.
01 — Go Places Baby !
Wonderful use of space in the logo design of ‘Go Places, Baby!’. Since its a brand for baby gear, the logo forms the shape of a heart. Also, there’s something in the negative space. Guess what ? You’re correct ! It’s the head and trunk of a cute baby elephant. Furthermore, the company initials G, P, and B can be seen there.
02 — O’Neills
If you can spot the two fish at first look, you have already cracked the puzzle. Yes, the logo of O’Neills is designed in a creative fashion that combinines the brand initials ‘O’ and ’N’ to form two fish in the circle and a spoon & fork. The design is minimal but it gives a strong message for the brand identity of a Fish Point on the sea. Wasn’t it a good example of clever logos with hidden meanings, aye ?
03 — Luna Mattress
Making ‘L’ in the shape of a bed in Luna Mattress’ logo is a clever way to tell what the brand offers. The two leaves have another hint, they actually show a connection with company’s slogan “Naturally Comfortable. That’s how this logo serves as an effective tool for the brand identity.
04 — Story Motive
A lot of thought and effort is invested into making clever logos with hidden meanings. Same was the case with this meaningful logo of Story Motive. The design is made of company initials S&M that showcases the element of creativity. The addition of film rolls on both sides give a clue of video production and make it more interesting. Overall design creates the feel of a story.
05 — Mapambo
Mapambo is black hair and beauty brand. That’s why it’s logo shows a woman with afro hair, which has two variations. In the first two images, the hair depicts the shea tree whereas the other two show shea nuts. The logo has the right feel for brand’s services and products.
06 — Urns By Design
Urns is another clever and quirky design from the category of clever logos with hidden meanings. The logo has brand initial U whereas the outer space forms the shape of an urns. Overall, the symbolism speaks for itself and creates a modern ’n’ classy feel.
07 — The Food Trek
A logo design for a food company with merely spoon and fork is no surprise. But the real wonder starts with how this designed stands out in crowd using other creatively infused elements. It was for a website that documents food locally and around the globe and help you finding right locations.
This particular logo shows a spoon & fork around a bowl of noodles and chopsticks. As a whole, it forms a shape of location pin to show the real essence of brand.
08 — HNJ Handicrafts
Continuing with the theme of clever logos, let’s examine another design. A heart, a hand, and fingers made of crochet needles is just perfect for HNJ Handicrafts. It totally depicts the company slogan ‘Handcrafted with love’ and add more value to the brand.
09 — Alpine Revolution
Alpine Revolution, the tourism company, has graphical imagery of mountains, a cyclist, a parachute and a glider-aircraft in their logo. It is an intelligent way to help people understand what they provide in terms of services and products.
10 — The Pedaling Pizza
Forming the wheel half in the shape of pizza slices and half in the original tyre makes it a clever logo for ‘The Pedaling Pizza Co’. A flame under the pizza links to their freshly baked products. Colorful theme and the use of stylish font add more value to the brand. It is basically a nice presentation of pizza on the go.
11 — Beauty Swan
Modern and classy, the logo designed for Beauty Swan, gives out a great vibe and displays the brand value. The smartly infused Swan in the shape of S does all the talking for the brand. This logo clearly shows the personality of the brand and wins costumers’ trust.
12 — Black Walnut
Black Walnut, a kitchen brand, has all the necessary elements in their logo that illustrate their scope and services. There’s a fairly obvious walnut, but it has cleverly infused home shape inside. In addition to that, the lines represent the aspect of renovation.
13 — Culinary Editing
In order to run a food blog, you need someone who can write about food. The logo for Culinary Editing has a chef’s hat in red and twisted pen in black, which portrays the nature of their work.
14 — Parking.Be
There’s a prominent location pin before the company name. It has been put there to create an impression of a parking spot. The interesting part is that the creatively twisted pin also forms the company initial ‘P’.
15 — Property Wise Solutions
Brand initials P and W are placed in an artistic manner. Putting two dots in the center and a nose in the merging area of P&W gives it a shape of an owl, which is known for its wise observation. A little ‘Yes’ sign on the latter part of brand name also emphasizes its credibility.
To see more clever logos with hidden meanings, keep scrolling.
16 — Hammad Dental Care
The logo for Hammad Dental Care has a tooth sign. The clever part is that the tooth also resembles with the letter ‘H’. The dots in the text represent care and improvement.
17 — QnA Coffee
QnA Coffee has a shape of cup in their logo. The bars inside the cup is a graphical representation of chat, while the little cut under the straight lines shows the edge of a chat bubble. Overall it gives an impression of chat and chill.
18 — One Hundred & Sixty
There is probably not a better way to put three numbers in a small space that wouldn’t look ugly either. We can see 1, 6, and 0 in one place. The hand of 6 form 1, while the center space makes a 0.
19 — Shorts & Thongs
A footprint is incorporated in the logo to represent beach side photography. That’s why the initial ‘S’ is creatively modified to make a footprint.
20 — Café Rocket
Logos with hidden meanings — Yes, the Café Rocket logo belongs to that family — There’s a shape of cup and steam rising from it. The placement of a rocket leaf in the center is a great way to create the right impression for Cafe Rocket. Taken as a whole, the brand logo repsents the place that sells light meals and drinks.
21 — Jacob Law Firm
Jacob Law Firm — The logo shows the growth model with abstract imagery. Seemingly, there is an abstract person, a ladder, and green leaves that represent growth.
22 — Mask It Up
This logo is for a digital security company. The mask in the form of a shield is a clear representation of securing the valuable information. Since the brand deals in digital services, the blue and cyan bars show the digital aspect. On account of these characteristics, we put it in the group of logos with hidden meanings.
23 — Live Happy
Live Happy has a funky font. The two P’s in the word ‘Happy’ not only make a smiley face, but the eyes show two important signs i.e. dollar mark and growth bar. Moreover, the initial letter of ‘SAVE’ is also in the shape of dollar sign that emphasizes the saving aspect of the brand.
24 — Low Latency
Low Latency, the company which deals in telephony services, has the matching logo for their brand. The bars indicate that the signal is transmitted, while the abstract imagery conveys the brand value.
25 — Wicked Delight
The wicked design of this brand catches immediate attention for its very nature. The brand initial with a hat placed on it forms a face which creates a wicked impression. One the other hand, the last part gives a groovy feel with the use delightful font. The bakery element at the end hints the business sort.
Now I’d love to turn it over to you. What clever logos you’ve developed in past you are most proud of? What are you itching to try in the future? It would d be awesome to hear your thoughts in the comments.
In the meanwhile, feel free to share this post wherever whenever. I’d be back with more creative and clever logo designs … until then ciao!
