Mirror, mirror on the wall, who has the most returning customers amongst all? — Mirror, mirror on the wall, who has the most returning customers amongst all? Wouldn’t this be great if every business had such a magical mirror or some mystic powers to drag back the old consumers? Sadly, there aren’t any… But you can work on your brand’s loyalty score! Yes, you…

It’s not what you say, it’s how you say it. — It’s not what you say, it’s how you say it. Who amongst us hasn’t heard this? I’m sure no hands were raised. This short and sweet lecture has often been given to us either by our teachers, parents or even the trainers at our corporate grooming sessions. Well, it’s not…

If you’ve gone through some of my logo design blogs, you might have read this a lot “a logo is the face of your brand”. — If you’ve gone through some of my logo design blogs, you might have read this a lot “a logo is the face of your brand”. Even though I have never really meant that so literally, I do now! Your logo can actually have a face — yes one with eyes…

Designing dreams, not just homes! Oh, I think I just coined an impressive slogan there, no? Will it make you want to explore more about my… — Designing dreams, not just homes! Oh, I think I just coined an impressive slogan there, no? Will it make you want to explore more about my interior design brand? My point? Branding isn’t an option, it’s a necessity. …

“Paint his room blue, it might have a calming effect on him and lower his stress level” — a psychologist once recommended this to my mom a… — “Paint his room blue, it might have a calming effect on him and lower his stress level” — a psychologist once recommended this to my mom a long time ago and guess what? She was absolutely right! P.S: I had anxiety issues. This is not my autobiography so stick around…

As the world starts losing its color, brands and customers are going greener. — As the world starts losing its color, brands and customers are going greener. Since the time that global warming started to threaten life on earth, people have realized how crucial it is to become more responsible and friendlier towards the environment — yes it takes a disaster to realize our…

Your product matters but what’s outside matters just as much! — Your product matters but what’s outside matters just as much! Have you ever picked up a box of chocolates just because the box looked so appealing? If any of you have ever ordered a body shop product online, I’m sure you’ve kept that multipurpose box aside to be used later…

Many of us, who have seen the black and white era of television have reveled in the joy of having colors injected into our telly. But, let… — Many of us, who have seen the black and white era of television have reveled in the joy of having colors injected into our telly. But, let me ask the blessed individuals of 1954 and after, who came into a world where broadcasting media got colorful. Can you imagine a…

I’m sorry for starting off so abruptly but that caught your attention, didn’t it? Whether you’re still in that “I think I’m going to start… — Yes, logos matter everywhere, even in blogs! I’m sorry for starting off so abruptly but that caught your attention, didn’t it? …