FullStop
4 min readDec 27, 2016

I’ve always admired the work of creative designers, who stretch their imagination and see things with different perspective and also with a touch of added intelligence. It definitely puts a smile on your face when you crack the logos with hidden messages.

You may have seen the logos of big a$$ companies designed by famous studios, but I’d like to showcase the work of small studios and check their creative capacity. In this thread, I’d like to cover some of the logos designed by our own small design studio. I can proudly say that these are all designed under my supervision and direction. I’m sure you’d love and appreciate the creativity.

This logo was designed for a magician. As the profession involves mystery and deception, the logo has been designed in the same fashion. If you pay attention and look closely, the negative space behind the hat and golf sticks forms the shape of magician’s face. Just like the magicians have a logical explanation for their tricks, the nifty design gives out an idea of Matt Daniel’s work.

The iconic Boat Sentinel logo not only features the sailor’s hat, but also shows a boat inside. Taken as a whole, the incredibly cluttered visual space gives a feel of sailing. Because of its very nature, the Boat Sentinel design perfectly makes it to the category of subliminal logos.

This is the era of modern gadgets and sophisticated technology. FACE.ID provides digital identification services. The logo for the company has been designed in accordance with the services it offers. In this particular logo, the letter ‘F’ is in the shape of a face. It has the eyes and the nose.

‘Her’ is a women’s clothing brand for those who love sports and style and the logo has the right feminine feel to it. Just because it’s a combined sport and fashion brand, the use of sporty font makes it prominent and the letter ‘R’ in the shape of a stiletto is very clever. The design is catchy and it is easy for the brain to memories the logo.

Yet another slick design for Mybasixs, the health brand for people less than 60-year of age. This creative logo gives out the right information about the company and its products. The cleverly infused numeric 6 in the letter ‘b’ is remarkable work of the designers.

The Paradigm Panerai is a Swiss watches brand, which plans to make big mark in the industry. The white space between the boldly crafted letters form the Swiss flag. Moreover, the two P’s form a clock-wise circle which is a wonderful depiction of the brand.

The logo for CRAVE is not only elegant but smart. The letters A and V are placed in a fashionable manner that breaks the monotony and puts an interesting twist. If you look closely, you can spot 2 pencils creatively infused in A and V of word-mark.

Power of 1, the fitness brand, has one of the clever hidden logos. There is a number 1 set on the eagle’s chest. It is probably overlooked at the first glance, but if you pay close attention you can spot it right on.

The mustache and pink lip in the Mr & Mrs Frappy represent soul of the brand. The company was formed with the idea of serving iced coffee to couples and it’s a fun logo where the steam is coming out as it rises from a hot cup of coffee. The complete figure inside the circle is also in the shape of a coffee bean.

If you enjoyed this collection of clever logos, you may choose to like and share them with the world. Bookmark this page and watch out for more amazing designs which I post every day. Creative work does speak volumes for itself but I wouldn’t mind constructive feedback from you guys. Drop a line which design you like the most.

And btw if you have any great hidden logos of your own in your portfolio, do share them. Let’s keep the word on roll in comment section. You are welcome to pay a visit to my main blog at https://fullstop360.com/blog/ for your reading pleasure.

FullStop
FullStop

Written by FullStop

We’re creative logo design and branding studio. For more interesting blog posts please visit: http://fullstop360.com/blog

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