The making of a driving school logo design was a fun act and great experience for FullStop. The client wanted an eye catching logo which could be read from a distance. FullStop team came into action and set course for a modern and chic brand identity for Coco Driving.
Target Audience
The typical target audience of the driving school was young people over the age of 17 and also their parents who would probably pay fee for the driving lessons.
Brainstorming for driving school logo ideas
After receiving the brief from the client, the designers crew was ready to run a brainstorming session. Research was done and various design elements were brought under discussion to generate the best ideas for a driving school logo design. This resulted in the first draft of ideas for Coco Driving.
First draft ideas — Concept # 01
In the first option, the typeface was selected which was easy to read. In order to link audience with school services, the designers put two road safety signs in the name Coco. It made a perfect sense for a driving instructor logo.
First draft ideas — Concept # 02
Hands on the steering wheel, the road and brand name written in a creative way were the highlights of second option for driving school logo design.
First draft ideas — Concept # 03
Third design sample used a different font style for brand name and showed a steering wheel infused with road imagery.
Client’s Feedback
The early concepts were shared and soon we heard from the client. It was the first logo idea that gathered more attention than the other two. We were asked to use a ‘warning triangle sign’ in the brand name as it was one of the popular shapes in the highway code. Moreover for prompt visibility, the client asked for a 3D effect on logo symbols. We carried out the desired changes and also did a couple more options of the first design concept.
First Revision
Revised sample — 01
Revised Sample-02
Revised Sample — 03
Revised Sample — 04
Revised Sample — 05
Out of five logo design options, the client favored the same sample which they liked before. So we took sample 2 and re-worked on the road symbols to give more options to the client to choose from.
Second Revision
Third Revision
New revised samples carried the similar theme, but small tweaks were adjusted. We tried different color options and shared the new designs with client.
Final selection of the Driving School Logo Design
The final form of Coco Driving School logo design looked amazing and represented true brand essence. It carried the right feel and all the necessary elements to link customers to the services of Coco Driving School. The color scheme made a good combination with typeface and gave a remarkable look. That’s how the creative process of Coco Driving School Logo Design completed and we successfully made another client fall in love with our work.
Business Cards and other Stationary
FullStop proposed the idea of business cards and other stationary for Coco Driving School, which the client happily approved.
Horizontal
Vertical
Out of two different color themes, the client preferred both sets of business cards with red color.
Final Selection of Business Cards
Appointment Card
Front Side — A
Front Side — B
Back Side
Signboard Designs and Photo Realistic Presentation
In accordance with their investment plan, the client skipped rest of the stationary. However, I’d like to mention that we offer complete stationary and social media solutions. The full package of services include:
*Brand Book (Logo Design Usage Booklet)*
*Professional Website Design/Re-Design to match branding*
*Brand Image & Mark:*
Logo Design (Brand Mark + Typography)
*Corporate Stationery:*
Business card Letterhead MS word letterhead Envelope Compliment slip Fax sheet Email signature Folder
Invoice
*Online/Social Media Marketing:*
Face book/Twitter/G+ cover Brand mark customization for profile images
Branded Website Banner
*Marketing Material:*
Label Design Product Packaging Van/Car Wrap CD cover & cap Mug & pen T-shirt design Flyer & Brochure Design
Menu Design.
If you are looking for branding services for your business. We’d love to help you with the best options in affordable prices. Click, logo design services to order your creative logo and other customized stationary today. You may choose to contact us for free design consultation.
Originally published at fullstop360.com on February 8, 2017.
