How is Color Psychology connected to a brand’s success?

How is Color Psychology connected to a brand’s success?

Color Psychology and branding — a peek into consumer behavior.

So here are a few stats to strengthen the claim:

  1. Colors improve brand recognition by 80%. Yes that much! Consumers will identify a brand usually by its color and logo rather than name. Visual memory is a key player here of course.
  2. About 90% of conversions can be owed to colors! That’s a shocker now isn’t it? Consumers might like a particular color and switch to that brand. I bet as soon as you introduce a shampoo in the color purple it sells faster than the white colored bottle.
  3. It takes about 90 seconds for consumers to jump to conclusions or make judgments about a brand. Research suggests that 90% of these likes/dislikes are based on color.

Branding, colors and emotions — the unbreakable trio

Which color is best for YOUR brand and how can you use it to your advantage?

Spinning the color wheel — color meanings and the role of every color in branding.

Color meanings and how brands use them?

Red: the passionate

Yellow: the vibrant

Blue: the powerful and trustworthy

Green — the nature lover

Orange — the young enthusiast

Purple — the noble blood

Black and white — the leading combo

  • Logos
  • Advertising content
  • Website
  • Stationary
  • Mobile Apps
  • Staff Uniform
  • Product Packaging
  • Store-front

How do you know which brand color is for YOU?

Creating the perfect blend for your brand

Choose 3 colors if possible.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


We’re creative logo design and branding studio. For more interesting blog posts please visit: